Peach Family Brands ("Company," "we," "us," or "our"), located in Adairsville, Georgia, United States, operates the ROVR mobile application ("App" or "ROVR"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use ROVR.
By creating an account and using ROVR, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with the practices described herein, please do not use the App.
We are committed to protecting your privacy and being transparent about our data practices. We encourage you to read this policy in full, but we have structured it with clear headings so you can find the information most relevant to you.
We collect information in the following categories:
| Data Type | Details | Purpose |
|---|---|---|
| Account Information | Name, email address, username, password (managed by Clerk), profile photo | Create and manage your account, authenticate your identity |
| Profile Information | Bio, profile photo, social links, preferences | Display your public profile to other users |
| Vehicle Information | Vehicle make, model, year, color, photos, modifications, and other details you choose to share | Display on your profile and in club/drive contexts |
| User Content | Photos, posts, messages, comments, club descriptions, event listings, route descriptions | Provide the social features of the platform |
| Payment Information | Payment card details and billing information (processed by Stripe; we do not store full card numbers) | Process payments for paid events |
| Communications | Messages you send to other users, support requests, feedback | Facilitate communication, provide support |
| Data Type | Details | Purpose |
|---|---|---|
| Location Data | GPS coordinates collected during active drives only | Provide group drive tracking, route navigation, and drive history |
| Device Information | Device type, operating system, app version, unique device identifiers | Ensure compatibility, troubleshoot issues, prevent fraud |
| Usage Data | Features used, pages viewed, interactions, timestamps | Improve the App, understand usage patterns |
| Push Notification Tokens | Device tokens for Firebase Cloud Messaging | Deliver push notifications |
Because location data is particularly sensitive, we want to be especially clear about how we handle it.
Location data (GPS coordinates) is collected only when you actively join and participate in a group drive or use the route navigation feature. Collection begins when you start a drive and ends when you complete or leave the drive. ROVR does not collect your location in the background, when the App is closed, or during general browsing of the App.
During an active drive, your real-time location is shared with the other participants in that specific drive. Your location is not visible to users who are not part of the drive. After a drive is completed, your route data is saved as part of your drive history, accessible only to you unless you choose to share it.
We do not sell, rent, lease, or trade your location data to third parties for advertising, marketing, analytics, or any other commercial purpose. Period.
Your location data is transmitted to Mapbox solely for the purpose of providing map rendering and route navigation services. Mapbox processes this data in accordance with their privacy policy and our data processing agreement with them. No other third-party service receives your location data.
We use the information we collect for the following purposes:
ROVR uses the following third-party services to provide its functionality. Each service receives only the minimum data necessary to perform its function:
| Service | Provider | Purpose | Data Shared |
|---|---|---|---|
| Clerk | Clerk, Inc. | User authentication and account management | Email address, name, authentication credentials |
| Mapbox | Mapbox, Inc. | Map rendering, route display, turn-by-turn navigation | Location coordinates during active drives and route navigation |
| Amazon Web Services (S3) | Amazon Web Services, Inc. | Media storage (photos, images) | Uploaded photos and media files |
| Firebase Cloud Messaging | Google LLC | Push notification delivery | Device tokens, notification content |
| Stripe | Stripe, Inc. | Payment processing for paid events | Payment card information, billing details, transaction amounts |
Each of these providers maintains their own privacy policies. We encourage you to review them:
We do not sell your personal information to any third party. We share data with the above services solely to operate and provide the ROVR platform.
We retain your information for as long as necessary to provide the service and fulfill the purposes described in this policy:
| Data Type | Retention Period |
|---|---|
| Account Information | Retained for the duration of your account. Deleted within 30 days of account deletion request, except where retention is required by law. |
| Profile and Vehicle Information | Retained for the duration of your account. Deleted upon account deletion. |
| User Content (posts, photos, messages) | Retained for the duration of your account. Deleted upon account deletion. Note: content shared in clubs or conversations may remain visible to other users in the form of cached or previously downloaded content. |
| Location Data (drive history) | Drive route data is retained to provide your drive history feature. You may request deletion of specific drive history records or all drive history at any time. All drive history is deleted upon account deletion. |
| Payment Information | Payment card details are stored by Stripe, not by us. Transaction records are retained for a minimum of 7 years as required by tax and financial regulations. |
| Device and Usage Data | Retained in aggregate or de-identified form for analytics purposes. Individual-level data is deleted within 12 months of collection. |
| Voice Chat | Not retained. Voice communications are real-time only and are not stored. |
You have the following rights regarding your personal information:
You have the right to request a copy of the personal information we hold about you. You can access much of your data directly through the App (your profile, drive history, posts, etc.). For a comprehensive data export, contact us at cal@peachfamilybrands.com.
You can update your profile information, vehicle details, and other account data directly through the App at any time. If you need to correct information that is not directly editable, contact us.
You have the right to request deletion of your personal information. You can delete your account through the App's settings, which will trigger deletion of your associated data as described in Section 5 above. You may also request deletion of specific data (such as individual drive history records) without deleting your entire account by contacting us.
You have the right to request a portable copy of your data in a commonly used, machine-readable format. Contact us at cal@peachfamilybrands.com to request a data export. We will fulfill your request within 30 days.
You can manage your notification preferences through the App's settings. You may also disable push notifications at the device level through your phone's settings. Note that certain transactional communications (such as account security notices and legal updates) cannot be opted out of while your account is active.
You can control ROVR's access to your device's location services through your device's settings at any time. Note that disabling location access will prevent you from participating in group drives and using route navigation features.
To exercise any of the above rights, you may contact us at cal@peachfamilybrands.com. We will verify your identity before processing your request and respond within 30 days (or within the timeframe required by applicable law). We will not discriminate against you for exercising your privacy rights.
ROVR is not intended for use by individuals under the age of eighteen (18). We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you are a parent or guardian and believe that your child under 18 has provided us with personal information, please contact us at cal@peachfamilybrands.com so we can take appropriate action.
ROVR is a mobile application and our use of cookies and tracking technologies is minimal:
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. These measures include:
While we strive to protect your personal information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security. If you have reason to believe that your account has been compromised, please contact us immediately at cal@peachfamilybrands.com.
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
In the preceding 12 months, we have collected the following categories of personal information as defined by the CCPA:
Peach Family Brands does not sell your personal information as defined by the CCPA. Peach Family Brands does not share your personal information for cross-context behavioral advertising purposes.
If you are a resident of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), or any other state with applicable consumer privacy legislation, you may have similar rights to access, correct, delete, and port your personal data, and to opt out of the sale of personal data and targeted advertising. We do not sell personal data or engage in targeted advertising. To exercise your rights under any applicable state privacy law, contact us at cal@peachfamilybrands.com.
You may designate an authorized agent to submit a privacy request on your behalf. The authorized agent must provide written authorization from you and we may require you to verify your identity directly with us.
ROVR is operated from the United States. If you are accessing the App from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence. By using ROVR, you consent to the transfer of your information to the United States and the application of United States law as described in this Privacy Policy and our Terms of Service.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:
We encourage you to review this Privacy Policy periodically. Your continued use of ROVR after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. If you do not agree with any changes, you should stop using the App and delete your account.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Peach Family Brands
Adairsville, Georgia, United States
Email: cal@peachfamilybrands.com
We will respond to privacy-related inquiries within 30 days. For requests related to your rights under applicable privacy laws, we will respond within the timeframe required by law.